Unless the LORD builds the house, those who build it labor in vain. Unless the LORD watches over the city, the watchman stays awake in vain. It is in vain that you rise up early and go late to rest, eating the bread of anxious toil; for he gives to his beloved sleep.
Church growth takes planning. Let’s do it. But church multiplication takes miracle. Let’s be open to what only God can do.
So it is widely believed that the recent ascendancy of “so” began in Silicon Valley. The journalist Michael Lewis picked it up when researching his 1999 book “The New New Thing”: “When a computer programmer answers a question,” he wrote, “he often begins with the word ‘so.’ ” Microsoft employees have long argued that the “so” boom began with them.
In the software world, it was a tic that made sense. In immigrant-filled technology firms, it democratized talk by replacing a world of possible transitions with a catchall. And “so” suggested a kind of thinking that appealed to problem-solving software types: conversation as a logical, unidirectional process — if this, then that.
Follow My Logic? A Connective Word Takes the Lead via The New York Times
I have not done an analysis of my writing, but I am sure I have often used the word “so” to launch sentences. So it is interesting to note that its usage in the common vernacular grew out of the tech industry.
So, the first time I heard this usage I was so struck by its oddness I have never forgotten it. 1999. A sales guy from something called Blue Pumpkin used in answering every question asked at his pitch to the Intermedia Communications purchasing group (consisting largely of retired Jersey phone guys who’d retired to Tampa and decided to get jobs).
I don’t know if Blue Pumpkin is still around. Intermedia bought Digex then both imploded, I think, in the roller coaster world of CLECs and fiber. Somehow I avoided ever learning what DSLAM stands for.
So: it’s all about reframing.
I’d heard this tic in use for years before I really got it.
I was working with a super-smart woman who was a natural at client relations. And, regardless of how direct or obvious or “Yes or No” any question posed to her might be, she always chose to begin her response in the same way:
In a nut, Karl Van Hœt, like so many others, knows that “So” is the most efficient way to say what you want to say in a way that brilliantly turbos you one or more levels above the actual context of the actual conversation.
Essentially, “So…” is the universal shorthand for, “I’ve given this a lot more thought than you have and will now proceed to refocus the conversation in a way that interests me and highlights my personal file card on this particular topic.”
But he was pierced for our transgressions; he was crushed for our iniquities; upon him was the chastisement that brought us peace, and with his wounds we are healed.
Next week we will release some exciting new features to Droplr that we’ve been working on for a long time and that many of you have been asking us for. At that time, we will be discontinuing our free accounts. All current free accounts and new sign ups will be placed on a 30-day trial. At the end of 30 days, you’ll be asked to pay for a Droplr subscription if you’d like to continue using it. If you don’t want to pay, you won’t be able to upload any more files, but none of your existing data will be deleted, and all of your links will continue to work.
If you are not firm in faith, you will not be firm at all.